Why is it a business person wakes up in the morning after sleeping under an advertised blanket, on an advertised mattress, pulls off advertised pajamas, takes a bath in an advertised bathtub, shaves with an advertised razor, washes with advertised soap, dresses in advertised clothes, sits down to a cup of advertised coffee, reads the advertisements in the morning newspaper, writes with an advertised pen..but refuses to advertise, saying advertising doesn’t pay! Then when "business isn’t good enough"